November 12, 2024
During the 2024 South Dakota Sheep Growers annual convention, four sheep producers were named South Dakota Master Lamb Producers. Since 1975, this award has served to recognize South Dakota producers who excel at sheep production.
These producers demonstrate outstanding management practices or strong support of the sheep industry at the state or national level. Jaelyn Whaley, a South Dakota State University Extension sheep field specialist, presented awards to Lacie and Rob Peterson of Rockham, S.D.; Dave and Holly Ollila of Newell, S.D.; Spud Lemmel of Mud Butte, S.D.; and Max Matthews of Bison, S.D.
Recipients of the award receive a plaque and recognition of their achievements during the South Dakota Sheep Growers luncheon, which was Sept. 27-28 in Rapid City, S.D.
HOFFMAN CORRIEDALES: SDSU Extension sheep field specialist Jaelyn Whaley (left) presents the South Dakota Master Lamb Producers award to Lacie Peterson (middle) and Rob Peterson, pictured with their children, Braxton and Addie. (Courtesy of SDSU Extension)
Hoffman Corriedales — Lacie and Rob Peterson
Lacie (Hoffman) Peterson is a third-generation producer continuing the legacy of Hoffman Corriedales, the largest purebred Corriedale producer in the nation. Hoffman Corriedales is backed by decades of purple ribbons, trophies and awards from across the U.S. Peterson encompasses the values of family and proper management for the continuation of the flock for many years to come.
FLYING O SHEEP: SDSU Extension sheep field specialist Jaelyn Whaley presents the South Dakota Master Lamb Producers award to Dave Ollila and Holly, pictured with Finn and Tate Ollila. (Courtesy of SDSU Extension)
Flying O Sheep — Dave and Holly Ollila
The unwavering dedication of Dave and Holly Ollila has driven their success in raising exceptional Rambouillet ewes. Their emphasis lies in producing sheep that produce a superior fleece, while also having adequate muscle, longevity and performance. Fly O Sheep exemplifies the crucial role of soil health and sustainability for operational success. The ultimate goal of the Ollilas is to ensure that their lifestyle can continue for future generations.
LEMMEL RANCH: SDSU Extension sheep field specialist Jaelyn Whaley presents the South Dakota Master Lamb Producers award to Rick Lemmel, Dally Meyers and Alexis Nasser. (Courtesy of SDSU Extension)
Lemmel Ranch — Spud Lemmel
While herding sheep in his iconic sheep wagon, Spud Lemmel started his flock at the age of 13. Now, 81 years later, the flock has transitioned to the next generation. Over the years, Lemmel Ranch has raised commercial ewes that produce the highest-quality feeder lambs and a superior amount of wool.
MAX MATTHEWS: SDSU Extension sheep field specialist Jaelyn Whaley presents the South Dakota Master Lamb Producers award to Max Matthews and his wife, Joyce. (Courtesy of SDSU Extension)
Max Matthews
Max Matthews embodies a life lived for the sheep industry. From serving on the South Dakota Sheep Growers Association board to the American Sheep Industry Association Wool Committee, Matthews has made invaluable contributions to the success of the American sheep industry. As a producer, he has remained resilient to the highs and lows adapting and improving his Targhee/Rambouillet ewes. For 31 years, Max and his wife Joyce have continued to produce first-rate feeder lambs and wool.
The 2024 program is sponsored by Big Gain, the Center of the National Wool, Hubbard Feeds, the South Dakota Sheep Growers Association, Hub City Livestock and Farm Credit Services of America.
Source: South Dakota State University
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