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More agribusiness companies use Internet link to customers

EDITOR'S NOTE - Agribusiness companies are embracing World Wide Web technology to establish or update Internet Websites which provide information pertaining to a firm's products and services. While it would be next to impossible to list all ag-related Websites, the editors at Farm Press will periodically provide a general description of updates or new sites coming on-line to give our readers an idea of what might be found at a given location. Examples follow:

GROWERS aiming for high yields and improved quality for their high-value crops now can tap into the K-Mag Website at for important crop-specific nutrient information. Ray Hoyum, vice president of market development and communications at IMC Global, says the company added the K-Mag Website to its e-information arsenal to offer growers soil fertility and other agronomic information specifically for citrus, cotton, potatoes, tobacco, alfalfa, corn, forages, small grains and vegetables.

The site also includes information on the specialty potash fertilizer K-Mag. This unique three-in-one combination of potassium, magnesium and sulfur is in the water-soluble sulfate form, so it is readily available to a crop.

On the new Website, each crop section contains the latest K-Mag data and demonstrates how a complete fertilization program with all the essential nutrients can boost yields, quality and profits.

Growers can find additional timely soil fertility information at the IMC Global Back to Basics Website at

Producers can now purchase animal health products through, the leading neutral on-line exchange of agricultural inputs.

The new exchange on offers producers a broad range of animal health products primarily for the beef, dairy, and swine industries. Buyers and sellers have access to inventories from across the country to uncover cost savings. Products can be purchased through a standard fixed-price listing or by using the Name Your Price feature.

Suppliers of animal health products, including veterinarians, dealers, distributors, and manufacturers, can take advantage of an instant e-commerce solution and inventory management tool by capitalizing on's audience of more than 40,000 users.

Hundreds of animal health products ranging from biologicals to parasite controls are available on the exchange. Buyers can search for a specific product by brand name, species, therapeutic category, or active ingredient.

The exchange provides registered sellers a convenient way to sell agricultural inputs to producers. The animal health products exchange joins current chemical, seed, and equipment parts exchanges on

Selecting, using and installing Red Brand fence is now easier than ever, thanks to the new tools and resources found at, Key-stone Steel & Wire Co.,'s home on the Internet. The updated Website has been redesigned and reorganized to help customers find the fencing products best suited to their individual applications - then helps them learn to use and install the fence properly.

Several new features are found on the Website's homepage. First, an animal navigation bar lets customers search for products directly related to particular animals - like horses, cattle, swine, sheep, goats, ostrich/emu, dogs, and more. Once a customer selects an animal, the Website finds all the fencing products related to that animal, provides product descriptions, and then ranks the products in terms of how appropriate they are for the selected animal.

Also from the new homepage, customers can access installation guides and related articles to help with application and installation questions. Using a fence calculator, they can enter the type of fence they want to use and the size of the area to fence, and the calculator determines the number of rolls of fence and fence posts required.

The homepage will change periodically to highlight new programs, products of interest, and other information customers will find valuable. The updated Red Brand Website also maintains a number of useful features from the previous site - like product descriptions, company overview, dealer locator and contact information. is quietly building agriculture's largest base of loyal Internet buyers with a Website that makes it easy for farmers to take the e-commerce plunge.

Presently the Website has more than 80 companies with products and services on-line. The farm community can buy everything from work gloves to four-wheelers to farm inputs.

Griffin L.L.C., a global marketer and manufacturer of proven crop protection chemicals, announces the creation of its new corporate Website assessable at The site is user-friendly with detailed information about Griffin L.L.C. and its complete product line accessible through convenient search tools and drop down menus.

Visitors can obtain product information in the form of product bulletins, profiles and summaries, MSDS sheets and specimen labels.

There's also a complete North American Sales Territory and Technical Service Locator, which allows customers to obtain information necessary to contact their Griffin reps directly.

Another time-saving feature is an on-line product literature order form enabling customers to make on-line requests for direct shipments of color brochures and other product literature.

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