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Corn+Soybean Digest

Minute with Moe

I have had a number of our clients ask me, "What should my growth goals be and when do I reach my size limit?"

That is different for each person and the biggest deciding factor is your attitude. What if Bill Gates or Henry Ford had size limits for their companies? They might have stopped far short of where they ended up.

Bigger is not necessarily better. A number of our customers have reduced their operation’s size and improved profitability. You need to look at the numbers. One thing I have realized this winter is maximizing your revenue does not take extraordinary effort, but instead, just using the data you already have to tell you where your problems and opportunities lie.

Have someone else look at your records. Most likely they will see things you cannot.

You can e-mail Moe at

Editors note: Moe Russell, Soybean Digest Risk Management Editor, is president of Russell Consulting Group, a farm management agency in Panora, IA.

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