Max Armstrong shares that consumes want to know more about how farmers get food to the table, but beyond that buyers want to know more about the link between agriculture and clothing. Max reports on the BASF E3 sustainability program, which provides field-level traceability and farmers who part of the program pledge to track eight sustainability measures with 100% of their cotton acres. Max shares insight on what's being monitored using this digital platform.
Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Max Armstrong, veteran farm broadcaster and host of This Week in Agribusiness.
Photo: Farm Progress