Max Armstrong offers insight on the monthly consumer insights report from Purdue University noting little difference between responses from men and women. And these groups rank the following as key factors when buying food: taste, nutrition, affordability, availability, environmental impact and social responsibility. Max looks at the demographic differences between men and women in the survey.

Max Armstrong's Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Max Armstrong, veteran farm broadcaster and host of This Week in Agribusiness.

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