Max Armstrong reports on a recent survey from Kansas State University looking at consumers and plant-based meat substitutes and their thoughts. It turns out the consumers are willing to pay more based on their lifestyle choices. Max digs into the survey showing that 70% of respondents were regular meat eaters while 30% identified as vegan, vegetarian, flexitarian or others.

Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Max Armstrong, veteran farm broadcaster and host of This Week in Agribusiness.

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