Max Armstrong discusses the rising use of digital buying on the farm. About 50% of farmers are engaged in buying some products and services the internet. Max shares insight from a recent study by McKinsey & Co., and news of a company – Ignite – that is focused on selling direct online. It’s an expanding company in the online services business.

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Max Armstrong's Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Max Armstrong, veteran farm broadcaster and host of This Week in Agribusiness.

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