Max Armstrong looks at how retailers are working to market E15 including changing the name to Unleaded 88, which creates a cleaner message for consumers. Consumers understand the octane ratings rather than ethanol content. Max shares the insights of how one retailer – Casey's – is marketing the higher-blend fuel.

Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Max Armstrong, veteran farm broadcaster and host of This Week in Agribusiness.

Photo: Willie Vogt