Max Armstrong shares a look at approaches to marketing beef directly to consumers. Jaclyn Wilson created a direct-to-consumer business during the pandemic. This Nebraska producer and two other women had already started marketing Flying Diamond Beef before the shutdown. But there were challenges, which Max shares. And Max answers one question: Was it worth it?

Max Armstrong's Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Max Armstrong, veteran farm broadcaster and host of This Week in Agribusiness.

Photo: Courtesy of Flying Diamond Beef