Max Armstrong shares insight on an opportunity for agriculture – engaging Generation Z, that group of consumers aged between 7 and 22. Max shares insight from Leah Dorman, a veterinarian and director of communications for Phibro Animal Health, who shares that this is group of young consumers is a conscientious group. Max notes that Dorman advises farmers must share their story and connect with this group that represents 25% of the U.S. population.

Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Max Armstrong, veteran farm broadcaster and host of This Week in Agribusiness.

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