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Master Marketer program set for Amarillo

The Texas Agricultural Extension Service will offer a four-day Master Marketer for Ag Lenders program in June at the Ambassador Hotel in Amarillo.

“This is an in-depth risk management education program specifically designed for ag lenders who work with producers and agribusinesses,” said Jackie Smith, Extension economist based in Lubbock. “We will focus on understanding price risk and the best tools available to manage that risk.

“Government farm programs are changing and commodity markets are highly volatile. Producers and agribusinesses who can manage the risks of this environment stand a better chance of surviving and thriving in the future.

“Lenders who know and understand risk management tools and technology can help their clients make better credit decisions, reduce their credit risk and remain in business.”

The four-day course will be in two sessions — June 13-14 and June 27-28. The first session will focus on marketing plans, basic marketing strategies, crop insurance, lender liability, weather's impact on production and markets, special contracts, legal issues and supply-demand analysis for feedgrains and livestock.

Session two will focus on cotton supply-demand analysis, basics of technical analysis, new farm policy legislation, and new and creative ways for lenders to help clients adjust to changing times.

Several expert instructors will lead these sessions, including: Carl Anderson, Wayne Hayenga, Danny Klinefelter, Abner Womack, Texas A&M University; Alan Brugler, DTN director of research and commodity strategy;

Registration for this intensive risk management education program costs $750 per person. The registration deadline is April 15. Checks should be payable to: Texas Extension Education Foundation.

An optional introduction to futures and options workshop will be held on June 12 and is open to anyone who wants to refresh or increase their understanding of these tools.

“Lenders who sign up for this four-day program will receive a letter confirming their registration and additional details about the sessions,” Smith said.

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