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Master Marketer Program goes to Kingsville in September

The Texas Cooperative Extension is looking for a few good marketers who want to hone their marketing skills to a finer edge, and who can help their neighbors do the same.

Master Marketer is a national award winning, in-depth, intensive risk management education program that teaches participants how to develop marketing plans, evaluate marketing alternatives, manage production and price risk, and helps teach the skills and discipline necessary to execute the plan.

The 64-hour curriculum is offered as four two-day sessions held every two weeks. It is the most intensive marketing/risk management training provided by Extension anywhere in the United States.

The instructors are top professionals from industry and universities around the country. A wide range of topics are covered to enhance marketing/risk management skills.

Case study examples and simulation exercises are used wherever possible to provide students with experience using real tools that they can use on their own farm and ranch operations when they leave the class.

Results of two-year post surveys of the first five classes of participants suggest that using what they have learned has increased their gross revenues approximately 3 to 10 percent (or over $25,000) on average, annually.

Statewide demand for the program continues to grow, and this fall the program will be conducted in Kingsville, Texas, at the J. K. Northway Exposition Center Coliseum.

The first two-day session will be Sept. 25-26, 2002 with the following sessions on Oct. 9-10, Oct. 23-24, and Nov. 6-7.

Registration fee for the program is $250 — plus a commitment to work with your county agent to try to start a marketing club. Most of the cost of the program is covered by grants from sponsors, including the Texas Corn Producers Board, Texas Wheat Producers Association, Texas Farm Bureau, the Houston Livestock Show and Rodeo, and the Cotton State Support Committee.

Anyone interested in attending or learning more about the program can get more information by contacting his county Extension agent.

Specific questions can be addressed to Dr. Larry Falconer at 361-265-9203, or Dr. John Robinson at 956-968-5581.

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