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Foods that may fall under Prop 37s broad definition include many common crops as well as processed foods made with corn soybeans tomatoes sugar beets and canola or rapeseed oil
Foods that may fall under Prop 37's broad definition include many common crops, as well as processed foods made with corn, soybeans, tomatoes, sugar beets, and canola or rapeseed oil.

Basis – marketing’s often overlooked opportunity

According to marketing consultant Steve Scott, more producers should take advantage of the basis in marketing their crops. The right decision could add signficant returns to your bottom line. It all begins by asking the right questions.

Here is a riddle. Two farmers price corn at the same time on Aug. 30, 2012, at the same elevator just outside Memphis. Neither received preferential treatment, yet one farmer gets 75 cents more per bushel. How could that happen? One farmer kept up with the basis and took advantage of an opportunity; the other did not.

At a time when profit margins are uncertain and a few cents per bushel can make a difference, many farmers are overlooking an important strategy. With a little understanding of how the game works and some preparation, a producer is often able to significantly add to his sale price.

It begins by asking the right questions when you talk with your buyers. “What are you paying for beans today?” will tell you only part of what you need to know. If you want to take advantage of every opportunity you will also ask, “What is your basis?” and you will ask that question over and over throughout the year.

While most producers understand that “basis” is the difference between the price the buyer is willing to pay and the current futures market, many still focus solely on the cash price. Even those who understand what basis is often will not put themselves in position to take advantage of their opportunities. Working the basis requires a little preparation and a little work but can pay big dividends.

First a little background. Despite what a producer may think, the basis is not a number the buyer arbitrarily comes up with out of thin air. It generally reflects transportation and handling costs the buyer expects, a minimum profit for the buyer and very importantly, local supply and demand considerations. It’s that last component that often determines whether it is a good time for a producer to lock in the current basis or wait for a better opportunity.

Look at it from the buyer’s perspective. Basis is the primary tool a buyer has to influence a farmer’s decision. When the local supply and demand situation is tight and the buyer needs production now, he will narrow or tighten the basis to encourage producers to sell. Chances are other buyers in the area also need production and they often end up battling for business. In this sellers market, a producer will often find attractive basis opportunities.

When supplies are ample and the buyers see no need to encourage producers to sell just then, they will widen their basis. That is generally not the best time for a producer to set the basis.

A farmer has three basic choices when it comes to negotiating a contract with a buyer. He can lock in both the futures and the basis at the same time (straight booking), lock in just the basis (basis contract) or lock in the current futures price only (hedge to arrive). That flexibility means a producer can deal with basis risk and futures risk separately on their own terms.

Let’s go back to our riddle and take basis data from a Memphis elevator. On Aug. 30, 2012, let’s say corn futures are trading at $8.10 at the time both farmers price their corn. The basis at the time was a negative 80 cents, which means the buyer was paying $7.30.

Several months earlier, for various reasons, the basis at this same elevator was negative 5. One of our two farmers made it a habit to call this elevator once a week and check on the basis. He had been doing this for years and had some historical data. He knew for example, the pre-harvest basis at this particular elevator tended to range between 0 and negative 30. When he saw the basis firm to negative 5, he knew this was an opportunity. So he called and negotiated a basis contract set at negative 5.

Let’s go forward to the sale day. Our basis-watching producer informs the buyer he is ready to price his basis contract. His final contracted price is set at $8.05 ($8.10 - $.05). His neighbor who sold at the same time only gets $7.30 ($8.10 - $.80).

The preceding is admittedly an extreme example, but it does show the benefit of basis watching. Opportunities to lock in a favorable futures price and a favorable basis rarely show up at the same time. Very often basis will actually widen (get worse) when futures prices go up because buyers do not have to use basis to encourage sales, the futures market does it for them. Producers who only focus on the cash price will often sell when basis is not in their favor.

What should a producer do? Our suggestion and what we do for clients is call a key elevator in your area once a week and ask for basis quotes. Once you get several years of data, you are able to identify seasonal tendencies and typical ranges, which can prove very helpful when you make your basis decisions. Whether you do it yourself or get someone else to do it for you, by all means keep up with your basis.

Steve Scott is an agricultural marketing consultant with Scott Agri. His Web site is

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