The Michigan Craft Beverage Council recently launched its new website at michigancraftbeverage.com. The site features many resources to support the growing industry, including a detailed research finder, an industry marketplace, and business development and support information.

“The council is very excited to see the new site go live and to share it with Michigan’s booming craft beverage industry,” says MCBC Chairman Gary McDowell, who also is the director of the Michigan Department of Agriculture and Rural Development. “The energy and vision of the council has been tremendous, and the new website is going to be a reflection of that, offering information, resources and opportunities not found in most other states.”

The MCBC was established in 2018 to provide research, support and promotion for the craft beverage industry and the agricultural inputs that are used in production.

The website is organized by four main categories, representing the critical components of the craft beverage supply chain. The categories are:

Michigan’s craft beverage industry has grown significantly in recent years, due in part to successful industry pioneers, a booming agritourism sector, and the state’s agricultural heritage.

The state boasts 3,050 acres of winegrape vineyards, about 900 acres of hops, and numerous varieties of hard cider apples. The website seeks to make connections and enhance consumer pride for the next chapter of this thriving industry.

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