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The Minnesota Department of Agriculture is accepting new members to the program, which provides free marketing materials.

December 14, 2018

2 Min Read
farmer's market vegetable stand
HOME-GROWN: The Minnesota Department of Ag offers the Minnesota Grown program, which helps small farmers market their products direct to consumers and to wholesalers.kschulze/Getty Images

The Minnesota Department of Agriculture’s Minnesota Grown program is now accepting new members.

Qualifying members include farms, farmers markets and food businesses that raise agricultural products in Minnesota. The program helps businesses and markets connect with audiences through the two directories that are direct to the consumer and to wholesalers.

New members are encouraged to join online Dec. 31 if they wish to be listed in the 2019 Minnesota Grown directory. Visit minnesotagrown.com.

Karen Lanthier, Minnesota Grown member services coordinator, said joining the program has numerous benefits.

“All members can use the Minnesota Grown logo and have access to resources like our labeling cost-share program and free marketing materials,” she said. “We also feature members daily on our website and social media.”

A Minnesota Grown logo membership costs $20 per year and gives members the right to use the logo, access to free marketing materials, and the opportunity to be listed in the Wholesale directory.

For an additional $40 per year, members are listed in the printed and online versions of the Minnesota Grown directory. About 150,000 printed directories are distributed statewide each year, and the online version of the directory receives more than 375,000 unique views annually.

Dean and Jayne Bredlau run My Sweet Greens MN, a small urban farm in Zumbrota growing microgreens.

“Minnesota Grown has been an integral part of our budget planning this year,” said Jayne Bredlau in a news release. “We’ve worked hard to establish our brand, and people are now starting to recognize our logo, thanks to our new labeling and signage. The cost-share program has been a godsend for creating those, and we’re looking forward to having our farm listed in the directory this year.”

For more information on becoming a Minnesota Grown member, visit minnesotagrown.com.

Contact Lanthier at [email protected] or 651-201-6140.

Source: MDA

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