Farm Progress

Post-Harvest Marketing Challenge: Marketing Style & Carrying Charges

Ed Usset, Marketing specialist

March 7, 2013

42 Slides

CSD columnist Ed Usset, University of Minnesota, spoke to farmers at Commodity Classic on March 2. His topic: post-harvest marketing. Usset used fictional characters to show different marketing styles and farming types. He also went over carrying charges and what those mean for different marketing styles.

Usset also reveiwed the results from those characters and offered sample marketing plans, ending his hour-long session talking about sizing up the market.

About the Author(s)

Ed Usset

Marketing specialist, University of Minnesota Center for Farm Financial Management

Ed Usset is a marketing specialist at the University of Minnesota Center for Farm Financial Management. he authored "Grain Marketing is Simple (It's Just Not Easy)"; helped develop "Winning the Game" grain marketing workshops; and leads Commodity Challenge, an online trading game. He also blogs about grain marketing at Ed's World

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