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The first rule of marketing is to pay attention to trends and don39t be late to the party when things change Since most people now use clubs39 websites as informationgathering tools before they buy a club membership you need to have a dynamic website that you update often

Group launches mobile version of wine website

Consumer/trade/media website for U.S. and international audiences gets major upgrade.

Wine Institute has relaunched its DiscoverCaliforniaWines.com consumer website as a comprehensive resource on California wines, wineries and planning a tour to California wine country. The website is available for the U.S. and customized for top export markets in nine localized and foreign language versions.

The website has been updated for mobile and tablet viewers, and users can view new state-of-the-art wine region maps that display wineries, events and American Viticultural Areas (AVAs) in an interactive manner similar to Google maps. Map content is dynamic so that visitors can see winery locations within AVA boundaries and view details about events, winery profiles and amenities. Popular existing content such as the winery directory, recipes and region and varietal information remains with updated formats.

DiscoverCaliforniaWines.com is the ultimate source for information on California AVAs, wineries and events, presented in an easy-to-navigate, visually appealing way for our global audience,” said Linsey Gallagher, Vice President of International Marketing for Wine Institute.

“Website visitors have easy access to the information they want most,” said Nancy Light, Vice President of Wine Institute Communications. “In addition to touring maps, there is a collection of delicious recipes with wine pairings and guides to California regions, varietals and sustainable winegrowing practices.”

As before, DiscoverCaliforniaWines.com has been translated and localized for international users in nine countries in addition to the U.S. These international websites support Wine Institute’s California Wine Export Program, which has 175 winery participants that export to 135 countries.

Source: Wine Institute

TAGS: Grapes
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