A national advertising campaign aimed at selling the benefits of biodiesel to key decision makers hit the airwaves this month.
The 2020 campaign highlights NBB members and Next Generation Scientist for Biodiesel members. NBB members involved in the national campaign include governing board member and Nebraska farmer, Greg Anderson; President of HERO BX, Chris Peterson; President and CEO of the North American Renderers Association, Nancy Foster; CEO of New Leaf Biofuel, Jennifer Case; President of Newport Biodiesel, Blake Banky; and Next Generation Scientist for Biodiesel Co-Chair, Zenith Tandukar.
"I'm excited we are able to highlight a handful of our hardworking members and industry stakeholders as part of the effort this year," said National Biodiesel Board Director of Communications Kaleb Little. "The unique stories of the individuals within our industry are one of the things that make it great. These are some of the most passionate, innovative, hard-working individuals, brought together by a common goal -- bringing better, cleaner fuels to American consumers."
Supported by the United Soybean Board, U.S. Canola Association, and a dozen Qualified State Soybean Boards, this educational campaign allows NBB to reach audiences who may be less familiar with the biodiesel and renewable diesel industry. Along with national buys, a major component includes targeted advertising in the Washington D.C., mid-Atlantic, and California markets.
“The ad campaign strives to increase consumer acceptance and industry growth through education and promotion,” Little said. “Biodiesel is better and cleaner than petroleum diesel – with proven environmental, health, and economic benefits – and it is ready to use now. There are a million reasons to use biodiesel, but we have broken it down to the most basic benefits for this effort."
Last year, NBB's advertising campaign saw nearly 345,000 engagements and 13.6 million impressions across various platforms.
Maine student wins sustainable education grant
Kayla Kittrick was awarded this year's Beth Calabotta Sustainable Education Grant from the National Biodiesel Foundation. The $2,000 grant is to be applied toward academic expenses.
Kittrick is working towards her Master of Science in Public Health at National University in Maine and her Associates in Science in Biotechnology at Southern Maine Community College all while working at a biorefinery. Kittrick is also a co-chair of the Next Generation Scientists for Biodiesel. Her goal is to dedicate her career to promoting the cleanliness, efficiency, and practical applications of biodiesel.
“The Beth Calabotta Sustainable Education Grant was established to help deserving full-time students interested in science, research, and biodiesel sustainability,” explained Foundation President Jeff Lynn. “The grant honors scientist Beth Calabotta, whose legacy and dedication to biodiesel sustainability made a tremendous impact on the industry.”
“The National Biodiesel Foundation started this grant in 2018 to continue Beth’s work and build on the idea that adopting innovative technologies and diversifying markets will produce environmental benefits that can be documented through research and data," said Tom Verry, NBF Executive Director. "Beth was an integral part of the Foundation, and we believe she would be very delighted to know Kayla was receiving the 2020 grant.”
Organized in 1994, the mission of the Foundation is to accomplish outreach, education, research and demonstration activities for the advancement of biodiesel and renewable diesel.