World Ag Expo is in search of the newest and most innovative products to be featured at next year's show. For the fifth year now, a panel of judges will select 10 new products to be featured at the 2010 Expo, scheduled for Feb. 9-11, 2010, in Tulare, Calif.

“Innovation powers global agriculture,” said 2010 World Ag Expo Chairman Bernie Cargle. “Our job at World Ag Expo is to make sure that these new and innovative products are discovered.”

Each entry is evaluated by a panel of working farmers and ranchers, agricultural businessmen, and university representatives. The Top 10 are selected and announced at World Ag Expo, and the winning entries are showcased at the New Products Center.

Announced at World Ag Expo's Media Day, prior to the official opening of the Expo, the Top 10 products is a popular Expo feature. The exposure gained from the completion has been for some companies the springboard to launch their products' into the next year.

Western Farm Press is official sponsor of the World Ag Expo Top 10.

“Winning a 2009 Top 10 New Product award for our TeMax materials transporter was a prestigious honor with invaluable promotional benefits,” says Stephen Keyser from SKEngineering.

“As a new company, the award gave us instant credibility with customers. We had tremendous product exposure with the ‘Media Day’ demonstrations at the New Product Center and television interviews with the local news stations. We are grateful to the World Ag Expo staff for all they did to promote our product and our business.”

The Expo's strong international focus brings many prospective buyers from around the world to view the Top 10 new products.

In addition, large numbers of online visitors view the new products daily. Another 2009 Top 10 recipient, Jerry Rai, agriculture director from Aqua-PhyD, said that the Top 10 award generated “incredible interest” for the new product that resulted in strong leads for their water conditioning system, including international leads from Australia, Mexico, Brazil, and Israel.

Companies interested in the competition can download a Top 10 contest application at worldagexpo.com. Click on the “enter new products competition” button from the homepage. The deadline for Top 10 applications is Aug. 3. All entries must come from World Ag Expo exhibiting companies.

World Ag Expo occupies more than 2.6 million square feet of exhibit space, hosts more than 1,600 exhibitors and draws an estimated 100,000 attendees over its three-day exposition.