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BOOST YOUR KNOWLEDGE: A series of webinars from FFA offer you an ag advocacy toolbox of information you can use to help promote this vital industry.

Virtual tools help advocate for agriculture, National Ag Day

Long-planned events are sidelined by cancellations in Washington, D.C., but you can still take part in a webinar series from FFA

The lineup of celebrations was to be larger than in past years. Agriculture industry dignitaries from across the country were scheduled to travel to the nation's capital as part of a recognition of agriculture. It was all part of the 2020 National Ag Day celebration, which was to include a large, first-ever display of agriculture tools and technologies on the national mall.

The entire event has been sidelined, yet agriculture is a critical industry. Last week the U.S. Department of Homeland Security identified critical workers, including most of agriculture. And while the Washington events are canceled, it's important to recognize agriculture. In addition, there are opportunities to bolster ag knowledge and work by those in the industry to advocate as well.

FFA is conducting a series of webinars March 23 and 24 that offer you the opportunity to learn more – and if you're stuck indoors, it's a sound use of your time. Here's a rundown of the schedule for the webinars March 23 and 24. March 24 is the official celebration day for agriculture.

This series of webinars is a kind of toolbox for advocating for agriculture. Register today.

Monday, March 23 – 1 p.m. EDT

Advocacy for the Everyday Leader (Jason Wetzler)

We often consider advocacy to be a specific word, only to be used in a professional context. In this brief webinar, we’ll cover how advocacy can be used by the everyday leader to improve their lives and the industries they represent.

Length: 45 minutes

Login Information:

Event number: 669 004 473

Event password: AgDay2020!

Monday, March 23 – 2:15 p.m. EDT

Advocating with Elected Officials (Caleb Wright)

Society and the way we interact with others has changed drastically since the beginning of our country and the establishment of our government. During this session, we will discuss ways we can be advocates, day in and day out, no matter where we live! The conversation will also include ways and strategies on how we can build relationships with our elected officials. 

Length: 45 minutes

Login Information:

Event number: 663 533 651

Event password: AgDay2020!

Monday, March 23 - 3:30 p.m. EDT

Who Are You and What Do You Want? (Reagan Pugh)

The biggest mistake most people make when advocating for themselves, their organization, or their community is this: They don’t know how to communicate who they are or what they want. Which means they are forgettable.

With a little reflection and simple structure, you can stand apart from the crowd and be understood by those you wish to include in your mission.

In this interactive session, Reagan will walk you through a series of reflection activities to help you better articulate your story and values. He will then teach you a storytelling framework to give you a solid elevator pitch you can custom tailor to fit any situation or scenario. 

Length: 60 minutes

Login Information:

Event number: 405 215 842

Event password: AgDay2020!

Tuesday, March 24 at 11 am EDT

Creating Content that Speaks to Your Audience (Reagan Pugh)

Have you ever found yourself frustrated that no one seems to care about your cause as much as you? Most marketing, promotion or advocacy efforts don’t work because they fail to speak the language of the people on the receiving end. If we’re going to enlist people in our story, we need to understand their story. We need to show them how they can find purpose in the work we’re inviting them to join. It all starts with understanding our audience. 

This session will help you dig into the psyche of the people you need to enlist in your cause through an audience understanding activity. It will then guide you through activities to create messaging to catch their attention and inspire action. 

Length: 60 minutes

Login Information:

Event number: 401 542 233

Event password: AgDay2020!

Tuesday, March 24 at 1 pm EDT

How Many Agriculturists Does It Take to Change a Light Bulb? (Jason Wetzler)

Now, maybe more than ever before in our country’s recent history, our supply/value chain being tested. As someone who gets a seat at the table, we’ll discover what perspectives need to be considered to ensure a bright future for American agriculture and all the people it represents.

Length: 60 minutes

Login Information:

Event number: 669 708 116

Event password: AgDay2020!

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