March 23, 2020
The lineup of celebrations was to be larger than in past years. Agriculture industry dignitaries from across the country were scheduled to travel to the nation's capital as part of a recognition of agriculture. It was all part of the 2020 National Ag Day celebration, which was to include a large, first-ever display of agriculture tools and technologies on the national mall.
The entire event has been sidelined, yet agriculture is a critical industry. Last week the U.S. Department of Homeland Security identified critical workers, including most of agriculture. And while the Washington events are canceled, it's important to recognize agriculture. In addition, there are opportunities to bolster ag knowledge and work by those in the industry to advocate as well.
FFA is conducting a series of webinars March 23 and 24 that offer you the opportunity to learn more – and if you're stuck indoors, it's a sound use of your time. Here's a rundown of the schedule for the webinars March 23 and 24. March 24 is the official celebration day for agriculture.
This series of webinars is a kind of toolbox for advocating for agriculture. Register today.
Monday, March 23 – 1 p.m. EDT
Advocacy for the Everyday Leader (Jason Wetzler)
We often consider advocacy to be a specific word, only to be used in a professional context. In this brief webinar, we’ll cover how advocacy can be used by the everyday leader to improve their lives and the industries they represent.
Length: 45 minutes
Login Information: https://ffaevents.webex.com/ffaevents/onstage/g.php?MTID=eba2c237ea9c29e5b28b18c296c2341ea
Event number: 669 004 473
Event password: AgDay2020!
Monday, March 23 – 2:15 p.m. EDT
Advocating with Elected Officials (Caleb Wright)
Society and the way we interact with others has changed drastically since the beginning of our country and the establishment of our government. During this session, we will discuss ways we can be advocates, day in and day out, no matter where we live! The conversation will also include ways and strategies on how we can build relationships with our elected officials.
Length: 45 minutes
Login Information: https://ffaevents.webex.com/ffaevents/onstage/g.php?MTID=e72d7d2216db0fdbc8d8173a50ef492ef
Event number: 663 533 651
Event password: AgDay2020!
Monday, March 23 - 3:30 p.m. EDT
Who Are You and What Do You Want? (Reagan Pugh)
The biggest mistake most people make when advocating for themselves, their organization, or their community is this: They don’t know how to communicate who they are or what they want. Which means they are forgettable.
With a little reflection and simple structure, you can stand apart from the crowd and be understood by those you wish to include in your mission.
In this interactive session, Reagan will walk you through a series of reflection activities to help you better articulate your story and values. He will then teach you a storytelling framework to give you a solid elevator pitch you can custom tailor to fit any situation or scenario.
Length: 60 minutes
Login Information: https://ffaevents.webex.com/ffaevents/onstage/g.php?MTID=efcf07e1104810572280ce9b73e717519
Event number: 405 215 842
Event password: AgDay2020!
Tuesday, March 24 at 11 am EDT
Creating Content that Speaks to Your Audience (Reagan Pugh)
Have you ever found yourself frustrated that no one seems to care about your cause as much as you? Most marketing, promotion or advocacy efforts don’t work because they fail to speak the language of the people on the receiving end. If we’re going to enlist people in our story, we need to understand their story. We need to show them how they can find purpose in the work we’re inviting them to join. It all starts with understanding our audience.
This session will help you dig into the psyche of the people you need to enlist in your cause through an audience understanding activity. It will then guide you through activities to create messaging to catch their attention and inspire action.
Length: 60 minutes
Login Information:
https://ffaevents.webex.com/ffaevents/onstage/g.php?MTID=ee58557caba37f5257b267eb584a64e31
Event number: 401 542 233
Event password: AgDay2020!
Tuesday, March 24 at 1 pm EDT
How Many Agriculturists Does It Take to Change a Light Bulb? (Jason Wetzler)
Now, maybe more than ever before in our country’s recent history, our supply/value chain being tested. As someone who gets a seat at the table, we’ll discover what perspectives need to be considered to ensure a bright future for American agriculture and all the people it represents.
Length: 60 minutes
Login Information: https://ffaevents.webex.com/ffaevents/onstage/g.php?MTID=e08cff4568d518ce5f298cc78a97af8e0
Event number: 669 708 116
Event password: AgDay2020!
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