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Super Bowl goes organic

The push to bring organic and locally-grown options to the concession stand came from a partnership between non-profits that support family farms, celebrities and Centerplate, the NFL’s largest concession provider.

There’s a new menu item in town for the Super Bowl: white bean chili made with organic beans and vegetables.  The push to bring organic and locally-grown options to the concession stand came from a partnership between non-profits that support family farms, celebrities and Centerplate, the NFL’s largest concession provider.

The USDA National Organic Program — within the Agricultural Marketing Service — oversees the certification of USDA organic products.  We also certify third-party agents around the world to uphold the integrity of the organic label.

The farmers providing the beans for the white bean chili are organic farmers, certified by Indiana Certified Organic LLC—one of the third-party agents we have accredited.  Check out our database to find certified organic products near you.

Two additional chili dishes will bring locally-raised meat options for omnivore football fans – red beef chili and green pork chili.   For each bowl of chili sold—no matter the flavor—$2 will be donated to Farm Aid.

There can be no doubt that Indianapolis and the rest of the state will see tremendous economic benefits from hosting the most-watched sporting event of the year.  By embracing locally grown produce and locally raised meat to supply concession dishes, the financial benefits to Indiana’s economy will extend to local farmers—a trend that we hope continues from events like this.

It’s exciting to see organic farmers and local Indiana communities benefit from a simple menu change.

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