The Sunbelt Ag Expo — “North’s America’s Premier Farm Show” — consists of a 600-acre research farm, 100-acre exhibit area and 40 acres of parking.

Altogether, that’s a lot of ground to cover, and now there’s an app to help you take it all in. 

“Know on the Go” is the official mobile app for the 2011 Sunbelt Ag Expo, to be held Oct. 18-20 at Spence Field in Moultrie, Ga.

The Sunbelt Expo is a must-attend event for anyone in agriculture, featuring more than 1,100 exhibitors, a working farm, equipment demonstrations and driving ranges, and various educational opportunities.

“Know on the Go,” provided for the first time by Farm Press Publications and Penton Media Inc., will allow those attending the Sunbelt Expo this year to use their iPhone, IPod Touch, iPad, Blackberry or Android to receive up-to-the-minute news alerts and other breaking information during the three-day show.

“The Sunbelt Expo: Know on the Go mobile app was produced by Penton Custom Media and has been used at some of the largest trade shows in the nation,” says Greg Frey, vice-president at Penton Media and publisher of Farm Press.

“We believe this new technology will greatly enhance participants’ experience at this year’s Sunbelt Ag Expo.”

Farm Press, a member of the Agricultural Group at Penton Media, publishes Southeast Farm Press, Delta Farm Press, Southwest Farm Press and Western Farm Press. Southeast Farm Press is an official sponsor of the Sunbelt Agricultural Exposition and publishes the official show program and the Sunbelt Expo Field Day Guide.

Plan visit, get updates

 “In the ever-changing world of communications, this mobile app will allow our attendees to better plan their visit to the show and give them up-to-the minute updates and reminders of events that interest them,” says Chip Blalock, executive director of the Sunbelt Ag Expo.

“We are proud to partner with Farm Press to create this mobile app and take our promotional efforts to the next level.”

The Sunbelt Expo is one of the most comprehensive shows for the agricultural industry, says Blalock. “The Expo is a central location where agricultural researchers and educators are addressing important issues for today’s farmer. In one day, visitors can evaluate models and brands that might not be readily available in their area through state-of-the art field machinery demonstrations as well as view cutting-edge research practices and interactive educational exhibits.

“Expo really offers the most efficient means of finding it all in one place at one time, and the new mobile app promises to enhance that experience for all who attend this year’s show.”

Through “Know on the Go,” Sunbelt Expo content will be available on your wireless device to use before, during and after the show.

Before the Expo, the mobile app can be used to view seminar schedules, speakers, exhibitors, a ground map and Twitter feeds.

Then, during the show itself, “Know on the Go” can be used to locate booths and search for companies, find sessions and read about speakers, read daily news and announcements, e-mail or call exhibitors, plan your day, view the schedule of events and receive live alerts from the Expo and Farm Press staffs.

In addition, the app will be available for up to six months following the show to provide contact information for speakers, sponsors and exhibitors with instant links to their websites; read Expo-related news; download brochures; and receive updates.

The Sunbelt Ag Expo mobile app is available in the Apple iTunes or App store, Blackberry App World and Android Market. Search for Sunbelt 2011 or go to http://www.m.core-apps.com/sunbeltag2011 on your mobile device.

The Sunbelt Ag Expo mobile app is also available at http://southeastfarmpress.com/sunbelt-ag-expo-mobile-app-know-go.

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