Ask a farmer what their biggest harvest headache is right now, and odds are good they’ll say it’s labor. Hands down.

That’s what Molly Woodruff, Cindy Rockwell and Becky McCrea learned back in 2020 when they did a little market research — or in other words, talked to farmers. The three Iowans, including a farmer, former farm kid and crop insurance expert, wanted to launch an agricultural app, so they asked farmers what they needed. The answer? They want help connecting with each other.

The result is Farmmee.

“The gist is to connect farmers with other farmers, to maximize equipment usage or for farmhand help,” says Woodruff, CEO of Farmmee.

She acknowledges it’s almost like a digital help-wanted ad. You start off by selecting “I need help” or “I can provide help.”

Farmers can list what they need, whether that’s someone to run a grain cart in the fall or a custom hay baler in the summer. They can select the service they need, from agronomist, baling, broker, combine, dozing, custom field work, drone, spraying, farmhand, hauling, mowing and more. The app posts the request.

People looking for a job or to share equipment or services can post as well. Then the app matches them up. 

It’s free to create a listing, and $10 if you make a match. Woodruff says they have listings in 23 states, mostly concentrated in the Midwest.  

“We see it as a way to help connect farmers across the board as we move to more of a technology-based era,” she says.

Farmmee is available for Android, iPhone and iPad.