INTERNATIONAL COMPANIES are convinced that World Ag Expo in Tulare, Calif. is one of the best worldwide stages to market their agribusiness solutions.
About 50 companies from 13 countries, including 35 from Canada, will exhibit products and services at the 42nd edition of the world’s largest annual agricultural exhibition Feb. 10-12.
“World Ag Expo is one of the best agriculture shows, both from an exhibitor and attendee perspective,” says Amanda Fairweather, Sentek Sensor Technologies, Stepney, South Australia. This is Sentek’s second year to exhibit at WAE, showcasing the company’s soil moisture and salinity monitoring sensors for irrigated agriculture.
“Our main goals are to obtain sales leads, form strategic alliances, expand our U.S. market share, obtain media contacts, and support our U.S. distributors,” Fairweather says.
The introduction of the WAE Irrigation Pavilion brings even more value for the industry in this time of uncertain water supplies in so many areas of the world.
The value of the U.S. dollar is always a topic of discussion for foreign buyers and visitors at the Expo. Fairweather says high commodity prices are “offsetting some of the dollar value losses, “which is helping consumer confidence in efficiency technologies.”
Since 2006 more than 50 Australian companies have promoted products and services ranging from minimum tillage equipment to organic fertilizers and safety equipment, according to Ian Smith, commissioner for the Australian Trade Commission in the Chicago area. The commission helped create the Australian pavilion in 2006.