AGCO Corporation has teamed up with iMaps to implement QlikView, the business intelligence and visualization software. AGCO was looking for a unique solution to integrate and analyze a huge amount of complex data from many different sources inside and outside the company in order to better drive business.

Eric Lescourret, AGCO Director, Advanced Technology Solutions & commercial strategic initiatives, North America said, “QlikView allows AGCO to integrate and unify our 20+ data sources for a complete overview and to centrally evaluate all of that critical data. We can now seamlessly build the tools we need to analyze and visualize information. AGCO can now be more proactive and predictive and make better-informed decisions, quickly.” The QlikView solution connects all data sources in one central location and provides AGCO with a meaningful analysis and visualization of all relevant data quickly and in real time. Multiple users and stakeholders are able to access information and benefit from new insights.

To analyze commercial performance, a special QlikView app called Data Driven Commercial Performance enables “AGCO to better track commercial activities as well as our ability to execute our marketing and sales plan, helping us to achieve our retail and market share targets,” explained Lescourret.

From now on, AGCO’s North America business will be able to share the data efficiently across various functions and benefit from data interconnectivity and standardized key performance indicators (KPIs). Lescourret said.

The data collected reflects how AGCO and its dealers efficiently manage the entire customer journey; from the time the customer is considering acquiring equipment from one of AGCO’s equipment brands to the time they need to replace it with a newer machine and the ability to support that customer along the way.

The pilot rollout within the North American marketing and sales team has been successful thus far. In the months to come, AGCO plans to engage with users to further optimize the tool so that it will support AGCO’s mission to grow through superior customer service, innovation, quality and commitment.