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Wisconsin Beef Council hires new executive director

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PROMOTE BEEF: The Wisconsin Beef Council funds beef promotion, research and consumer education activities supporting the state’s $2.1 billion beef industry.
Tammy Vaassen will replace John Freitag when he retires Oct. 1.

Tammy Vaassen has been hired as the new executive director of the Wisconsin Beef Council. She will join the staff in late August and will take over her full duties after the retirement of current Executive Director John Freitag on Oct. 1.

Vaassen has worked with the Wisconsin Pork Association for more than 25 years and led their staff during the past 13 years. She worked as WPA’s director of operations from 2005 to 2014 and as executive vice president since 2015. During her time with the pork association, she worked with all aspects of operations, including its checkoff, budgets and promotion. 

IN CHARGE: Tammy Vaassen will lead the Wisconsin Beef Council after working with the Wisconsin Pork Association for more than 25 years. 

Vaassen is a native of southwest Wisconsin and graduated from University of Wisconsin-Platteville with a degree in animal science. She lives with her family near Cuba City in Grant County.

The Wisconsin Beef Council is a producer-directed not-for-profit organization funded by the $1-per-head assessment on all cattle sold in the state of Wisconsin per the Federal Beef Promotion and Research Act & Order. Half of the assessment remains in Wisconsin for local beef promotion, while the other half is forwarded to the Cattlemen’s Beef Board.

The purpose of the council is to fund beef promotion, research and consumer education activities supporting Wisconsin’s $2.1 billion beef industry. The WBC operates under the guidance of its board of directors. The board is comprised of representatives from cattle-related organizations from around the state. 

Source: Wisconsin Beef Council

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