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Select Sires employees Courtesy of Select Sires
MARKETING CHANGES: Taking on new positions at Select Sires are Chris Sayers, new manager of global order operations (left); Darryl Snyder, new manager of global product distribution; and Adam Oswalt, new manager of global sire products and logistics.

Select Sires restructures marketing department

The company made the change to increase demand and facilitate future growth.

To reflect increasing demand and facilitate future growth, marketing department of Select Sires Inc. announced it began restructuring and operating under new leadership as of July 1. The artificial insemination organization is based in Plain City, Ohio.

3 management changes

Chris Sayers, former sales and marketing operations manager, will be the manager of global order operations. Sayers’ 31-year career at Select Sires equips her with the training and experience needed to successfully manage the growth in market share, according to company officials. She and her team will handle order processing and fulfillment, as well as product eligibility for various markets.

“Chris brings an expansive skill set and distinct expertise to the role and will be a valuable asset to global markets as she manages the order operations for Select Sires’ members and international partners,” says Todd Kranz, Select Sires chief operating officer.

Darryl Snyder, former assistant semen distribution manager, becomes manager of global product distribution. Snyder has dedicated nearly 27 years to Select Sires; according to Kranz, his attention to detail and commitment to customer service has encouraged continued growth in the marketplace.

“Darryl’s leadership, combined with our excellent team of shipping coordinators, will continue to provide quality service to customers and support the growth of Select Sires’ global business efforts,” Kranz says.

Global sire products, logistics

Adam Oswalt, previously dairy sire products specialist, takes on the role of manager of global sire products and logistics. Oswalt has nearly 11 years of experience with Select Sires and has worked in several departments. In this role, Oswalt will work with global businesses and internal departments to coordinate sire product placement, qualifications and availability. He will be responsible for managing semen inventories, leading marketing initiatives and providing guidance for the progeny team.

“Adam’s unique skill set will be of great value in managing the global sire lineup and product offering,” Kranz says.

Select Sires is an AI organization comprised of seven farmer-owned and -controlled cooperatives. It provides highly fertile semen to achieve its basic objective of supplying dairy and beef producers with genetics at a reasonable price.

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