Farm Progress

Experts offer strategies in beef cattle marketing, nutrition during Dec. 1-2 symposium.

November 29, 2017

2 Min Read
SCHOOL'S IN: Wally Olson, of Olson Ranch, brings his marketing prowess to the Missouri Livestock Symposium. "Marketing is a very powerful tool and done correctly can really move you forward," he says.

Beef producers will learn to capture added value in marketing at the 18th annual Missouri Livestock Symposium, according to Garry L. Mathes, chairman of the symposium’s committee.

Farmers and ranchers, who may be price takers, can learn to increase the value of their cattle from guest speakers and an industry panel during the symposium, which takes place Dec. 1-2 in Kirksville, Mo.

Nationally recognized experts will tell of market venues and how to prepare cattle for sale.

Wally Olson, of Olson Ranch LLC, kicks off the beef session with his approaches for selling cattle. "Marketing offers a powerful tool to producers who use it," Olson says. His talk is titled "All You Have to Own is a Cow."

A beef industry panel will follow. Members are Tom Brink, CEO of Red Angus Association and founder of Top Dollar Angus; Mark Harmon, marketer at Joplin Regional Stockyards; and Don Graham, buyer at D&E Cattle Co.

Panelists will teach producers to capture more value at sale time.

Brink will talk Friday on "Creating Valuable Feeder Calves That Everyone Wants to Buy." Harmon returns to the symposium to talk on "Marketing: Getting the Most $s Out of Your Cattle."

Eric Bailey, University of Missouri Extension nutritionist, will offer nutrition advice during his session titled "Planning a Feeding Program for Weaned Calves."

Rounding out the beef sessions is Jodie Pitcock, chief of USDA national market reports. He will tell factors that affect cattle value.

The Missouri Livestock Symposium has an agricultural trade show open during the two days.

The symposium meets at Matthew Middle School, 1515 Cottage Grove. The hours are 4-10 p.m. Friday and 8 a.m. to 5 p.m. Saturday.

In addition to beef, other sessions will focus on horses, sheep and market goats. Other topics include forages, stock dogs and farm succession planning. Multiple tracks are offered throughout the event.

The program is free, with no advance registration. The symposium offers a free beef dinner at 6 p.m. Friday and free lunch on Saturday. Meals are coordinated by the Missouri Department of Agriculture and sponsored by Missouri commodity groups. A volunteer symposium committee organizes the event.

Details are available online at You can also ask by calling Adair County MU Extension Center, 660-665-9866, or Chairman Mathes at 660-341-6625.

Source: Missouri Livestock Symposium

Subscribe to receive top agriculture news
Be informed daily with these free e-newsletters

You May Also Like