Sustainability has become the new buzzword for environmental activists, but Steve Kay, editor of Cattle Buyers’ Weekly, says cattlemen have been practicing sustainability on their ranches for more than 100 years. Kay urged cattlemen to take back the term and show the public they are the true stewards of the land in his presentation at the BEEF seminar at the World Ag Expo in Tulare, Calif. Kay also discussed how the U.S. government’s strategy for negotiating greater access to the Japanese markets has cost U.S. producers $44 per head in recent years.
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