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Soybean Checkoff’s Retooled Website Serves and Informs U.S. Soybean Farmers


United Soybean Board loads refreshed site with tools, tips and articles for the farmers they serve.

 

The United Soybean Board (USB) has retooled its website to sharpen its focus on meeting the needs of the nearly 600,000 farmers who grow soybeans in the U.S.

The website features original articles and video reports that tell the many stories of U.S. soybean farmers and their soybean checkoff, whose mission it is to support U.S. soybean farmers by ensuring U.S. soy is of the highest quality and most competitive in the world.

“U.S. soybean farmers are the most productive in the global marketplace,” says USB Chairman Marc Curtis, a soybean farmer from Leland, MS. “The redesigned website offers U.S. soybean farmers easy access to the information that helps them run their operations as productively and efficiently as possible.”

The website’s original articles explore nearly every facet of the soybean industry: its critical role in U.S. animal agriculture, its expanding markets globally, its increasing importance as a primary feedstock for biofuel and more.

The site also offers free tools such as the Soybean Quality Toolbox, which helps U.S. farmers select top-performing soybean varieties in their own areas; the Fieldprint Calculator, which enables farmers to measure their operations’ impact on sustainability; and other free, practical resources.

TAGS: Soybean
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