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4 ways to seize the moment in the cattle market

Lee Schulz and Dan Thomson share top strategies for cattle producers in a booming market at Husker Harvest Days.

Mindy Ward, Editor, Missouri Ruralist

September 13, 2024

3 Min Read
Dan Thomson, Lee Schulz and Mike Pearson
TALKING MARKETS: This Week in Agribusiness host Mike Pearson (far right) was joined by Dan Thomson, veterinarian and partner in PAC, and Lee Schulz of Iowa State University, for a cattle industry outlook during the 2024 Husker Harvest Days.Mindy Ward

Cattle producers have been on defense for way too long, according to Lee Schulz. “This is the time to go on this offense in these markets.”

Schulz, a livestock economist for Iowa State University, told a group gathered at Husker Harvest Days that the next few years are going to be fun in the cattle market. “There’s tons of risk,” he said, “but with risk comes reward.”

Lee Schulz

He, along with Dan Thomson. a veterinarian and partner in Production Animal Consultation (PAC), shared two growth opportunities for current and those wanting to enter the cattle industry.

Expand now. Schulz pointed out that replacement heifer pricing is good now. “So, if I have the resources to do it, I think this is an opportunity to retain my own calves, or to go buy open heifers or bred heifers on the market.

He cautioned that a run in female prices over the next several years is going to be a big mismatch between what beef producers can afford to pay and what they actually have to pay. “So, if you have the resources, why don't we start it now,” he asked.

Skip buying land. When the beef herd does expand, it is likely to occur without an increase in land purchases. Thomson works with 20 veterinarians that cover 6 million cattle on feed, 1 million cow-calf pairs and 600,000 stockers. He said the answer may be confinement cow-calf operations.

“I’m pretty bullish on it just from the standpoint of a young person wanting to get into the industry,” he said. “It is a way to work with people in some kind of normal financing type platforms other than the amount of land mass you have.”

Dan Thomson

He noted that the confinement design is one that allows for less land and labor, which remains a pressure point for many cattle farmers.

To make these decisions in the future, farmers must prepare now by buckling down on finances.

Plan for the downturn in prices

Given current high prices for cattle, livestock economists warn producers that there will be a time when prices come down.

Schulz offered tactics to bulletproof cattle operations in the event prices take a dive.

Control costs. It’s not just necessarily feed costs, he explained. Look at where the cost potential increases are in the business—energy, transportation, labor--which are often more difficult to manage.

To mitigate those, he said to search for longer term contracts. Also, stock up inputs that are cheap to hedge against inflationary impacts.

Manage risk. Cattle producers like to participate on the upside. “When you look at where prices are and margins are currently in the markets, be it the feeder cattle futures market, Livestock Risk Protection Insurance, is offering us opportunities to offset a ton of that risk and really allow for profitable conditions going forward,” Schulz said.

Also consider feeder cattle put options, where it allows for setting a price for participation in the upside.

Schulz encouraged cattle producers to have a plan going into what he called a “really exciting period.”

“My concern is how the landing looks when we start to build up these cattle supplies,” he added. “That starts to pressure prices and what really happens throughout the various segments of the cattle industry. The hope is we’re all profitable for the next several years.”

About the Author

Mindy Ward

Editor, Missouri Ruralist

Mindy resides on a small farm just outside of Holstein, Mo, about 80 miles southwest of St. Louis.

After graduating from the University of Missouri-Columbia with a bachelor’s degree in agricultural journalism, she worked briefly at a public relations firm in Kansas City. Her husband’s career led the couple north to Minnesota.

There, she reported on large-scale production of corn, soybeans, sugar beets, and dairy, as well as, biofuels for The Land. After 10 years, the couple returned to Missouri and she began covering agriculture in the Show-Me State.

“In all my 15 years of writing about agriculture, I have found some of the most progressive thinkers are farmers,” she says. “They are constantly searching for ways to do more with less, improve their land and leave their legacy to the next generation.”

Mindy and her husband, Stacy, together with their daughters, Elisa and Cassidy, operate Showtime Farms in southern Warren County. The family spends a great deal of time caring for and showing Dorset, Oxford and crossbred sheep.

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