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Pork Insider: Some indicators suggest a change in preference for certain pork products.

Jim Mintert

November 23, 2021

3 Min Read
pork cuts on rack in cooler
PREFERENCE SHIFTING? Consumer preference for ribs decreased versus pork bellies and picnic cuts during the pandemic. Time will tell if it’s a temporary or permanent change. Tom J. Bechman

The pandemic disrupted food production, processing, distribution and consumption across the board. As a result, dramatic shifts in price relationships have become commonplace. Examining changes in these price relationships can provide clues to shifting interest among consumers for food items, including various pork cuts.

Each day, USDA publishes the Pork Carcass Cutout value, which provides an estimate of the value of a 55% to 56% lean, 215-pound hog carcass. Current prices for wholesale sub-primal pork cuts are used to estimate the carcass value. Weekly averages of the daily cutout value are often used to smooth some of the daily price swings to make examination of longer-term trends possible.

Through mid-November, the 2021 weekly average of estimated wholesale pork carcass cutout values published by USDA was nearly $107 per cwt, 35% higher than the corresponding pre-pandemic average from 2015 through 2019.

Was the dramatic increase in wholesale pork values during 2021 compared to the pre-pandemic era spread evenly across various pork sub-primal cuts? Or is there evidence of a preference shift among both domestic and export consumers based on shifting price relationships?

Weekly ratio of pork belly to pork cutout prices chart

One way to examine shifting price relationships is to examine pork sub-primal values relative to the pork carcass cutout value. The ratio of the various sub-primal cut price quotes to the pork carcass cutout value provides some insight into the preferences  of domestic consumers and importers.

The single biggest increase in 2021 appears to be a rise in the ratio of pork belly prices to the estimated pork cutout value when compared to the week-by-week averages from 2015 through 2019. The belly-cutout price averaged 7% stronger in 2021 than from 2015 through 2019, with the biggest increases taking place in the spring, followed by late summer and early fall.

Picnic values relative to the carcass cutout value also showed signs of strengthening during the pandemic compared to earlier, averaging 6% stronger in 2021 than during 2015 through 2019. Somewhat similar to pork bellies, picnic values showed the most strength compared to history in late winter into early spring and again from midsummer into early fall.

Some cuts fall behind

Pork sub-primal cuts that lost ground compared to the pork cutout were pork butts and pork ribs. The ratio of pork butt prices to the cutout averaged 7% lower in 2021 than during 2015 through 2019, and would have fallen even further below the pre-pandemic average were it not for just five weeks of price strength in June.

Rib values during 2021 averaged 5% below their 2015 through 2019 average, and would have fallen further compared to their 2015 through 2019 track record were it not for significant price strength from late April through mid-June.

Pandemic-related upheavals in consumption and purchasing patterns have altered some important pork price relationships. It’s too soon to say how permanent some of these shifts might be. However, the evolving price relationships are worth monitoring to see if industry-led efforts to improve utilization of some pork cuts are warranted.

Mintert is a Purdue University Extension ag economist and director of the Purdue Center for Commercial Agriculture.

 

 

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