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Hit a homerun in marketing at the 2006 Cotton Forum

Now is a good time to secure your place on the roster for the Cotton Forum to be held in New York City, July 6-7, 2006, at the New York Board of Trade in lower Manhattan.

The events include a mock trading session and professional baseball game for attendees on July 6 and the Cotton Roundtable on July 7, from 8:30 a.m. to 10 a.m. Eastern.

The mock trading session will take place on NYBOT’s trading floor on the afternoon of July 6, followed by a trip to Shea Stadium for a baseball game between the New York Mets and the Pittsburgh Pirates.

“Growers know what happens to an order between them and the broker,” said Pat McClatchy, executive director of the Ag Market Network, on the mock trading session. “But they don’t necessarily know how it’s processed when the order comes in to New York, how it gets into the hands of the broker and the bidding and offering that goes back and forth.

“We have found that the growers who participate have a much better feel for what happens in price discovery and the role of this exchange,” he said.

“Farmers have told us that the No. 1 area where they need help is marketing,” McClatchy said. “The more educated a farmer can be in marketing, the better off he’ll be.”

Panelists at the Cotton Roundtable include O.A. Cleveland, professor emeritus, Mississippi State University; Carl Anderson, Texas A&M University; Jarral Neeper, vice-president, marketing, Calcot; Mike Stevens, Swiss Financial Services; Pat McClatchy, executive director, Ag Market Network; and a special guest speaker who will provide an overall view of the cotton market.

Space is limited. Call Pat McClatchy at (888) 795-8071 for registration or more information.

You don’t have to be in New York to listen to the Cotton Roundtable. The meeting will be broadcast live on the NYBOT Web site at and by teleconference to the Ag Market Network listening audience. The program will also be carried by KFLP radio, which covers the west Texas area. It’s also available live at, on a 10-second delay. Questions for the meeting will be accepted from the listening audience.

An archive of the roundtable will be available at and

The series of educational and informative events is designed to help cotton producers gain a better understanding of how prices are discovered as well as to provide a timely update on cotton fundamentals.

It augments monthly Ag Market Network teleconference updates on grain and fiber markets. The Cotton Forum is sponsored by NYBOT, Certified FiberMax, Cotton Incorporated, Ag Market Network and Farm Press Publications.

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