Farm Progress

Three years of slumping wine sales finally hit bottom in 2010, analysts said at the annual Unified Wine & Grape Symposium in Sacramento, the largest wine industry conference in the United States.

January 27, 2011

1 Min Read

From the Press Democrat:

Three years of slumping wine sales finally hit bottom in 2010, analysts said Wednesday at the annual Unified Wine & Grape Symposium in Sacramento, the largest wine industry conference in the United States.

High-end wine sales grew by double digits last year, said Danny Brager, who tracks wine sales for The Nielsen Company. Wine prices, which fell steadily throughout the first half of 2010, began stabilizing in the summer, marking a break in the intense discounting that gave consumers lower and lower prices.

“The economy is no doubt in a better place,” Brager said.

But many growers and vintners still face the difficult task of cleaning up the lingering financial mess left from last year's calamitous harvest and a severe downturn that eviscerated sales for more than a year.

Wine prices level off

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