Honey producers have soured on a proposed plan to tax themselves for additional research and advertising, revealing a split within an industry that faces foreign competition and some inhuman foes.
On Wednesday, the Agriculture Department formally ended voting procedures for a second honey promotion program akin to those famous for milk, beef and cotton ads. Officials pulled the plug after honey producers voted the program down.
"It failed to gain the momentum it needed, for whatever reason," Los Banos, Calif.-based beekeeper Gene Brandi said Wednesday.
The failure of the proposed producer-funded program leaves intact the existing National Honey Board, a research and promotion effort funded by packers and importers.
"At least we still have something," said Brandi, a former president of the National Honey Board.
For more, see: Honey producers vote down tax plan