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Serving: West

Strawberry demand fuels increased planting

Tim Hearden WFP-hearden-strawberries-box.JPG
Popularity of the fruit 'moving in the ripe direction,' report says.

The U.S. market may have absorbed more than 2 billion pounds of fresh strawberries recently, but the popularity of the fruit still has growers planting more, according to a RaboResearch report.

In terms of volume, strawberries will continue to be the leading item in the so-called berry patch in years to come, the report states, citing an "elevated household penetration" of the fruit in the U.S.

Strawberry acreage in California is up by more than 6% since last year, the California Farm Bureau notes.

RaboResearch predicts the Golden State's peak season will begin in May, as the state's three main growing regions -- around Oxnard, Santa Maria and Watsonville -- are all producing berries.

TAGS: Crops
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