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Mid-Atlantic fruit, vegetable convention goes virtual

Close up of red apples Farm Progress
VIRTUAL FRUIT MEETING: For the first time in its history, the Mid-Atlantic Fruit and Vegetable Convention will be virtual in 2021.
The online fruit and vegetable convention will be held during the week of Feb. 8.

The 2021 Mid-Atlantic Fruit and Vegetable Convention will be held virtually during the week of Feb. 8, 2021, due to the ongoing COVID-19 pandemic.

Normally over 2,400 fruit, vegetable and berry growers and other industry personnel from throughout the Mid-Atlantic and beyond gather at the Hershey Lodge in Hershey, Penn., each year for what has become one of the premier grower meetings on the East Coast. 

Since a normal in-person meeting will not be feasible, the Convention Joint Committee has voted to move to a virtual format for the first time.

Plans are being made to offer educational sessions on a full range of topics in tree fruit, vegetable, small fruit and potato production, plus retail and wholesale marketing. 

A special session will also presented be in Spanish for Spanish-speaking industry members.  

The virtual event will also feature a trade show component allowing participants to “visit” with exhibitors. More detailed plans will be announced in the coming weeks.

The Mid-Atlantic Convention has been jointly sponsored by the State Horticultural Association of Pennsylvania, the Pennsylvania Vegetable Growers Association, the Maryland State Horticultural Society and the New Jersey State Horticultural Society for the past 43 years making this year’s convention the 44th meeting. 

In 2014, the Virginia State Horticultural Society also began meeting at the Convention. Penn State Extension, University of Maryland Extension, Rutgers Cooperative Extension and Virginia Cooperative Extension all assist in organizing the educational sessions.

For more information and updates visit or call 717-677-4184 or 717-694-3596. 

Source: Mid-Atlantic Fruit and Vegetable Convention, which is solely responsible for the information provided and is wholly owned by the source. Informa Business Media and all its subsidiaries are not responsible for any of the content contained in this information asset.
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