The Hass Avocado Board (HAB) is kicking off year two of its industry webinar series on Thursday, March 17, 2022, from 1:00 p.m.-1:30 p.m. PT with the unveiling of the new Avocado Growth eToolkit. Hosted by Tim Madigan of The Partnering Group, Inc., the webinar is aimed at equipping the entire industry for success in navigating the evolving online retail space.   

The new e-commerce guide is designed to help avocado marketers and retailers get the most out of their online grocery presence in response to explosive category growth over the past two years. Nearly a third of consumers are currently purchasing some portion of their avocados online and 50 percent indicate that they will do so in the next 12 months according to the 2021 HAB Consumer Study.  

As the only independent avocado organization, HAB’s vision is to make avocados America’s most popular fruit and one way to drive towards that goal is to ensure that the industry is equipped with timely and free resources, like the Avocado Growth eToolkit. During the upcoming webinar, in addition to being introduced to the tool, industry members will get the latest e-commerce numbers and consumer purchasing trends to help drive avocado sales one click at a time. The webinar will conclude with a live Q&A session. This is the first of four webinars as part of HAB’s 2022 series. Information on previous and upcoming webinars can be found here.      

Register for the webinar here. 

Source: Hass Avocado Board, which is solely responsible for the information provided and is wholly owned by the source. Informa Business Media and all its subsidiaries are not responsible for any of the content contained in this information asset.