Farm Progress is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Serving: West

Bagged avocado sales are on the rise

USDA ARS WFP-ARS-avocado-sales.jpg
Bagged avocado sales rose by more than 25% last year.
Dollar sales increased by more than 25% in 2020, an industry group reports.

Bagged avocado sales gained momentum in 2020, according to industry insiders.

Research shows that 2020 dollar sales of the bagged commodity rose more than 25% over the previous year, the California Avocado Commission reported in social media posts.

Bagged avocado volume boomed, rising more than 41%, according to the commission. The data is from IRI/FreshLook, a market research company.

The increases came as restaurant and school closures amid the coronavirus pandemic led to a resurgence in home-prepared meals.

Created in 1978, the commission strives to enhance the premium positioning of California avocados through advertising, promotion and public relations, and engages in related industry activities, according to its website.

About 70% of CAC’s current budget goes toward marketing, which includes developing strategic, targeted programs with retailers and food service operators.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.