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Avocado board project to develop future leaders

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The program offers individuals who want to make a difference in the industry with a productive pathway to do so.

The Hass Avocado Board wants to develop future leaders to help the industry face what board members say is an increasingly complex marketplace.

The board worked with industry leaders to introduce BOLD -- the Board Leadership Development Program, which cultivates leadership skills in individuals who want to make a difference in the industry.

Board officials say BOLD will also provide industry boards with a continuous infusion of well-rounded professional perspectives to help them stay ahead of market opportunities and to address industry challenges.

“This is the first program of its kind for the avocado industry and we’ve received enthusiastic and unanimous support from our stakeholders,” said Emiliano Escobedo, HAB Executive Director. “We’ve been pleased to see a diversity of interested class participants that are Hass avocado producers and importers and we are very proud to welcome them to our inaugural BOLD class.” 

The 12-member inaugural 2021 class of the BOLD program includes:

  • Brock Becker – Importer
  • Sean Bettles – Producer
  • Gerardo Huerta – Importer
  • Connor Huser – Importer
  • Rachael Laenen – Producer
  • Juan Monsalve – Importer
  • Jaime Rivas – Producer
  • Monica Robles – Importer
  • Peter Romero – Producer
  • David Ruiz, Jr. – Producer 
  • Erika Vega – Importer 
  • Ricardo Vega, Jr. – Producer 

For more information about the BOLD program, visit:

To learn more about HAB, visit:

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