The beef industry has been scrutinized recently in media and political discussions – with some questioning the efficacy of industry practices. However, what has been missing from this discussion are beef producers’ perceptions and motivations.

For this reason, faculty and graduate students at Michigan State University want to better understand why you do what you do as a beef producer. What motivates your grazing management practices? To share your opinions please take our survey:

https://msu.co1.qualtrics.com/jfe/form/SV_5j538jdEnEEBIxf

Your response will qualify you for one of 10 randomly selected $50 gift cards provided by BEEF magazine. The survey should take approximately 15 minutes to complete. If you need to close out and pick up where you left off, simply click on the link again.

Your input is truly valued and critical for this research. If you have any questions or comments regarding this survey, please feel free to contact McKenna Clifford ([email protected]) or Dr. Melissa McKendree ([email protected]) by email or by phone 517-432-7640.

Source: Michigan State University, which is solely responsible for the information provided and is wholly owned by the source. Informa Business Media and all its subsidiaries are not responsible for any of the content contained in this information asset.