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Serving: United States

Fielder’s Choice sold

Monsanto Company’s subsidiary American Seed Inc. (ASI) recently announced plans to purchase the direct sales seed company Fielder’s Choice Direct from Landec Corporation. In addition, Monsanto is entering a five-year licensing agreement with Landec for the company’s Intellicoat polymer seed coating. At the end of the licensing agreement, Monsanto has a buyout option for the Intellicoat technology. The value of the two agreements is $70 million, according to Monsanto.

Fielder’s Choice Direct, based in Monticello, IN, includes the Fielder’s Choice and Heartland Hybrids seed brands. Combined, the two brands account for about 1% of the U.S. corn seed sales. The Landec Intellicoat seed coating helps growers extend planting schedules by delaying germination until the soil reaches a certain temperature.

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