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The large round baler may have put Vermeer on the map, but how do you maintain that culture of innovation for the future?

Willie Vogt

January 8, 2021

Ever wonder what it means to start a revolution? We're not sure Gary Vermeer knew that this was what he was doing, but when his first large round baler hit the market 50 years ago, it was what we often call today a "game changer." But we wanted to know more.

We connected with Mindi Vanden Bosch, who heads up the forage solutions group at Vermeer; and Mark Core, executive vice president and chief marketing officer to talk about the company's history. Since Vermeer was founded in 1948, we wondered what Vermeer was doing before he built that first large round baler.

Related: Recognizing a quiet revolution

And since Vanden Bosch is Vermeer's granddaughter, we also wondered how the company was dealing with succession and generational issues, which she shares. It's an interesting look inside a company that did, in fact, start a new revolution. And continues working on new forage innovations today.

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Gary Vermeer was working with farm equipment before he came up with the large round baler, but that machine did help put the company 'on the map.' Vermeer heirs are keeping the innovation energy alive.

About the Author(s)

Willie Vogt

Willie Vogt has been covering agricultural technology for more than 40 years, with most of that time as editorial director for Farm Progress. He is passionate about helping farmers better understand how technology can help them succeed, when appropriately applied.

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