They started Richardson Greenhouse in 1974 with a quarter of an acre and some geranium and other cuttings from their grandmother’s yard. Hank Richardson remembers, “We built a 28 X 96 foot greenhouse and started learning how to grow and sell plants and delivered them on a pickup truck with a camper shell on top. We got a lot of support from our friends and neighbors in the community and just learned as we went along.”
Building incremental success over those first few years, they merged in 1979 with another local greenhouse, Foliage Farms. That’s when Dixie Green came into being. Richardson says, “That first year we had about three acres of greenhouse and two delivery trucks but continued to expand our facilities and markets.”
Today Hank Richardson and his two sons, John and Daniel, have 35 local employees and add more during the busy seasons. John is head grower; Daniel is in charge of irrigation and trucking and shipping; Dad Hank runs the office and keeps up with invoicing. Altogether they have twelve acres of heated greenhouse space and around eight acres of outdoor pad growing space. Yields are as follows: 250,000 poinsettia plants yielding $56,440 per acre; 250,000 fall mums yielding $50,363 per acre; 325,0000 caladiums yielding $116,667 per acre; 40,000 calla lilies yielding $152,925 per acre; 15,000 ferns yielding $35,590 per acre; and 735,000 assorted flowers and plants yielding $196,206 per acre.
Dixie Green grows annuals for national store chains and produces up to half a million spring plants per year. Read more.