If you’re involved in agriculture, there’s no doubt you’ve felt the pressure lately, whether it’s from Mother Nature, activists or even your friends on social media. To help combat the misperceptions and misinformation, the Jefferson County Wisconsin Farm Technology Days has teamed up with Kim Bremmer, a nationally recognized motivational agriculture speaker and founder of Ag Inspirations.
“When someone criticizes what we do for a living or a practice we use without knowing our environmental protocol, we often respond emotionally, and that can make us look defensive and less approachable,” Bremmer says.
She will share her thoughts with youth participating in Ag Career Day, an interactive career scavenger hunt on July 23, the first day of Farm Tech Days. Bremmer’s focus during these sessions will focus on agriculturists positioning responses to critics.
“With these sessions during Ag Career Day, [Bremmer] plans to make students aware of the voices and groups that may put a negative spin on an ag practice or process,” says Peter Curran of WFTD. “And because of that, she’ll give students some tips on ‘positioning’ their response to those that may challenge them.”
On July 24, Bremmer will take the stage at 9 a.m. in the Future Generations Area and 3 p.m. on the Family Living Stage in the Rural Mutual Entertainment Center. These 45-minute sessions will be open to attendees of Farm Tech Days, and will allow an open forum to ask questions and have Bremmer provide guidance for specific situations.
“I will share strategies and language that helps make the ag community appear to be listening, learning and open to welcoming folks onto their farms to see what we really do,” Bremmer says.