Wallaces Farmer

Historic Iowa event recognized for programs and exhibits to educate public about agriculture.

December 16, 2019

2 Min Read
Iowa State Fair crowd
OUR STATE FAIR: It’s the single-largest event in Iowa, and one of the oldest and largest ag and industrial expositions in the country.

The Iowa State Fair earned numerous awards at the 129th International Association of Fairs and Expositions annual convention earlier this month. The IAFE awards are divided into five divisions based on attendance and are judged by a team of industry experts. The Iowa State Fair competed against other fairs and festival members with attendance over 1 million people.

In the Agricultural Awards competition, the Iowa State Fair won the following first-place awards for:

  • newly established or evolving program or exhibit that promotes agriculture to the fair-going public

  • program, event or exhibit designed to educate consumers or fair-going public of a current agriculture or fair industry challenge

  • unique partnership for an exhibit, promotion, special event or competition showcased during the fair

  • photo of livestock (not equine), equine, rodeo, and new or unique animal competition (class or division

Second-place honors were given to the ag programs video and horticulture-crops photo. A third-place award was given for an ag education (4-H/FFA) photo.

Special category recognition

In the Competitive Awards division, the Iowa State Fair was awarded two second-place awards for the Competitive Exhibit Display-Photo Series and General Display at Your Fair-Photo Series. Third place was given for Special Contest.

In the Sponsorship Awards category, the Iowa State Fair earned second-place awards for Sponsorship Innovation, First-Time Sponsorship and Sponsorship Continuity. In the Communication Awards category, the Iowa State Fair earned a first-place honor for Promotional Event.

Four second-place awards were given for Newspaper Ad-color, Commemorative Poster, Promotional Advertising: Outdoor and Miscellaneous Use of Technology to Promote the Fair. And five third-place awards were given for Radio Ad, Promotional/Advertising Poster, Miscellaneous Marketing/Promotional Display (Pre-Fair), Miscellaneous Marketing/Promotional Display (During the Fair) and Unique Advertising Specialties/Merchandise/Souvenirs.

Iowa board member honored

Longtime Iowa State Fair Board member C.W. Thomas of Guthrie Center, who represents Iowa's Southwest District, received one of five IAFE Heritage Awards presented at the 2019 IAFE annual convention. The award was given in recognition of his longtime commitment to the Guthrie County Fair and community volunteerism, as well as his hard work and dedication to ensuring the success of the Iowa State Fair.

Source: ISF, which is solely responsible for the information provided and is wholly owned by the source. Informa Business Media and all its subsidiaries are not responsible for any of the content contained in this information asset.

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