For many, a weekend at the stock show offers a chance to spend time with friends and family, see the latest in cattle technology, and shop for new outfits at the trade show. The Black Hills Stock Show in Rapid City, S.D., has something for everyone.

Dani Herring, the show’s livestock and ag education coordinator, says show attendance is solid from year to year. “We remain very consistent with our numbers,” she says. “We’re almost identical to last year, and we’re happy that we can maintain attendance over the years.”

Officially running from Jan. 27 to Feb. 4, a packed event schedule included concerts, rodeo events, and livestock shows. Horse shows and contests fill the days leading up to the official kickoff.

Cattle shows and sales bring producers from across the region, and Herring says this year was filled with success. “Our shows and sales have gone well, we have happy consigners and buyers with the averages,” she says.

Rodeo Rapid City, put on by Sutton Rodeo Inc., brought the rodeo action to the show, offering slack viewings for each rodeo event and four full performances. The Rodeo Zone Stage presented by the South Dakota Beef Industry Council also featured speakers such as South Dakota rancher Amanda Radke, cooking demonstrations and live music.

Didn’t make it to the show? Check out this gallery for the inside look at the 2023 show.