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'Yellowstone' actor touts beef producers as ‘our people’

Slideshow: From celebrity sightings to farmer finds, here are some scenes from the Cattle Industry Convention and NCBA Trade Show.

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Jennifer M. Latzke, Jennifer Carricoand 1 more

February 7, 2023

15 Slides
Actor Florrie J. Smith, “Lloyd Pierce” on the hit television series “Yellowstone,” poses with fans at the NCBA trade show

Members of the cast of “Yellowstone” took #CattleCon23 by storm this year with farmers and ranchers lining up for photo ops and autographs. But for Forrie J. Smith, who plays head ranch hand Lloyd Pierce in the hit television drama, the Cattle Industry Convention was like a homecoming.

“We love it here,” Smith said. “We’re with our people.”

While there were many red-carpet moments at the event, held Jan. 31-Feb. 2 in New Orleans, at the heart of the more than three-day event was providing beef producers with information and education on issues relating to their industry.

The Farm Progress team traveled throughout the Cattle Industry Convention and NCBA Trade Show and gathered highlights from the event. Click through the photo gallery above to see and read more. Who knows, you might just recognize a few familiar faces.

About the Author(s)

Jennifer M. Latzke

Editor, Kansas Farmer

Through all her travels, Jennifer M. Latzke knows that there is no place like Kansas.

Jennifer grew up on her family’s multigenerational registered Angus seedstock ranch and diversified farm just north of Woodbine, Kan., about 30 minutes south of Junction City on the edge of the Kansas Flint Hills. Rock Springs Ranch State 4-H Center was in her family’s backyard.

While at Kansas State University, Jennifer was a member of the Sigma Kappa Sorority and a national officer for the Agricultural Communicators of Tomorrow. She graduated in May 2000 with a bachelor’s degree in agricultural communications and a minor in animal science. In August 2000 Jennifer started her 20-year agricultural writing career in Dodge City, Kan., on the far southwest corner of the state.

She’s traveled across the U.S. writing on wheat, sorghum, corn, cotton, dairy and beef stories as well as breaking news and policy at the local, state and national levels. Latzke has traveled across Mexico and South America with the U.S. Wheat Associates and toured Vietnam as a member of KARL Class X. She’s traveled to Argentina as one of 10 IFAJ-Alltech Young Leaders in Agricultural Journalism. And she was part of a delegation of AAEA: The Ag Communicators Network members invited to Cuba.

Jennifer’s an award-winning writer, columnist, and podcaster, recognized by the Kansas Professional Communicators, Kansas Press Association, the National Federation of Presswomen, Livestock Publications Council, and AAEA. In 2019, Jennifer reached the pinnacle of achievements, earning the title of “Writer of Merit” from AAEA.

Trips and accolades are lovely, but Jennifer says she is happiest on the road talking to farmers and ranchers and gathering stories and photos to share with readers.

“It’s an honor and a great responsibility to be able to tell someone’s story and bring them recognition for their work on the land,” Jennifer says. “But my role is also evolving to help our more urban neighbors understand the issues our Kansas farmers face in bringing the food and fiber to their store shelves.”

She spends her time gardening, crafting, watching K-State football, and cheering on her nephews and niece in their 4-H projects. She can be found on Twitter at @Latzke.

Jennifer Carrico

Editor, Wallaces Farmer

Jennifer lives on a farm near Redfield, Iowa, where she runs a small cow-calf operation with her family. A 20-plus year ag journalism veteran, Jennifer has covered a wide range of agriculture issues. A graduate of Iowa State University, she has worked for local daily papers and other agriculture publishers. She came to Wallaces Farmer from the Iowa Cattlemen’s Association. She enjoys writing, managing cattle, and hearing and telling farmer stories.

Jennifer has two children. Kassidy, 21, attends Black Hawk East College, but will transfer in the fall to Oklahoma State University. Son, Klayton, attends Panorama High School where he excels in academics, sports, FFA and 4-H.

“My favorite part of being an ag journalist is to tell the story of the farmer and rancher,” she says. “The farmer and rancher do the work to make the food, fiber and fuel for everyone. I want to use our online presence to broaden that message to those off the farm.”

Betty Haynes

Betty Haynes is the associate editor of Prairie Farmer. She grew up on a Menard County, Ill., farm and graduated from the University of Missouri. Most recently, Betty worked for the Illinois Beef Association, entirely managing and editing its publication.

She and her husband, Dan, raise corn, soybeans and cattle with her family near Petersburg, Ill., and are parents to Clare.

Betty recently won the Emerging Photographer Award from the Ag Communicators Network during the 2022 Ag Media Summit and placed in the Emerging Writer category as well.

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