Wallaces Farmer

Learn how tracking devices can help you

GPX Intelligence will track show, law enforcement and emergency service vehicles at the 2024 Farm Progress Show.

Rod Swoboda

August 15, 2024

4 Min Read
FP employees and trackers
KEEPING TRACK: GPX Intelligence is providing trackers for UTVs used by show staff, EMS and law enforcement personnel. Farm Progress

Editor’s note: The Farm Progress Show is Aug. 27-29 in Boone, Iowa. Visit FarmProgressShow.com.

Visitors to the 2024 Farm Progress Show can see and learn how tracking devices work to assist operations on the farm, as well as in other businesses.

GPX Intelligence is a company providing location data that generates peace of mind and moves business forward. It uses Internet of Things digital technology to provide actionable intelligence — whether it’s in the ag supply chain, equipment, harvesting, livestock, warehousing or processing facility logistics.

“This year, we are using GPX trackers on the Farm Progress staff’s UTVs, our field demo UTVs, and EMS and law enforcement UTVs as well,” says Rick Wild, operations manager for the Farm Progress Show.

GPX is putting 40 trackers to work on UTVs and golf carts. The devices will show miles driven, and when and where they travel. At the GPX exhibit, visitors can see where the vehicles are as well as other data.

Using tracker technology

“We are featuring in real time at the show the ways this technology can be used on-farm or within the agribusiness company supply chain to provide greater end-to-end visibility, alerts and notifications,” says Kim Dazey, director of marketing for GPX.

What can this technology do for you?

“We offer unprecedented location intelligence for your business,” Dazey says. “From end-to-end shipment and logistics visibility, to returnable container inventory tracking, to security and recovery of vehicles and equipment, we’ve got you covered. This is a collective network of connected devices. The technology facilitates communication between devices and the cloud, as well as between the devices themselves.”

The need to use trackers will continue to grow. In January 2026, the federal Food and Drug Administration plans to introduce new food traceability requirements for certain foods, a concept that a variety of tracking technologies could support.

The kind of location intelligence provided by GPX Intelligence would be extraordinarily well-suited to meet this need. Perhaps certain farms or participants in the food system may be looking for a solution that can be leveraged to track batches or loads of harvested crops from farm to processor to packager, and so on.

Tracking for agriculture

“GPX tracking helps manage important assets and equipment in one place, empowering you to make better decisions faster,” Dazey says. Here are a few of GPX’s most applicable solutions:

  • AssetTrack. A rugged GPS tracker that can be used to track assets for up to 10 years (when reporting once per day) and is capable of reading nearby AssetTags with Bluetooth low energy. It has a weatherproof enclosure. To mount it, use the included flange bracket or the internal magnet. This device is highly useful for tracking equipment, whether powered or non-powered. Track agricultural bins, crates or pallets with this device, paired with the AssetTag for visibility at scale.

  • AssetTrack Charge. A rechargeable GPS asset tracker that can be used to track assets for up to seven years (when reporting once per day) on a single charge and is capable of reading nearby AssetTags with BLE. It has a weatherproof enclosure. This tracker is useful when reporting inside a facility as an “anchor,” paired with AssetTags for affordable scalability and visibility, both inside and outside a facility.

  • AssetTrack Mini. The new Mini is smaller at about 3 by 3 by 1 inch. It can be used to track assets for up to five years when reporting once per day. However, it offers easily modified reporting modes, and is capable of reading nearby AssetTags. It has a weatherproof enclosure and is offered either with mounting brackets and flanges, or via internal magnet. This device is easily used for tracking midsize or larger livestock, smaller totes, and tools or equipment that require a smaller and lighter solution than the other AssetTrack offerings.

  • AssetTrack Voyager. This GPS tracker offers a combination of battery life and dynamic tracking options. Unique tracking modes allow for extended battery life while still providing users with real-time tracking where continuous location visibility is necessary. It can also read nearby AssetTags, has a weatherproof enclosure and features an anti-tamper sensor. It can be mounted via its internal magnet or heavy-duty adhesive tape. This tracker gains real-time visibility of items in the ag supply chain or shipments to and from various facilities.

  • TempTrack. The TempTrack is a durable temperature and humidity BLE sensor, designed to complement GPX’s GPS- and BLE-enabled devices. Equipped with advanced sensing technology, TempTrack delivers precise temperature and humidity measurement. Its seamless integration with other GPX devices ensures synchronized data collection, enabling users to monitor environmental conditions alongside location tracking. TempTrack can monitor conditions related to spoilage within the ag supply chain or production process.

  • GPX’s Proprietary Platform. These products are all backed by GPX’s platform, which collects device data and transforms it into actionable insights for clients. It lets users configure geofences and alerts, features a robust rules engine to further optimize device reporting, enables tracker grouping for greater organization and provides powerful dashboards.

GPX devices allow for world-class location intelligence that easily outperforms other types of tracking, Dazey says. It helps improve product quality by reducing spoilage, manages equipment and implements at scale, and monitors the ag supply chain. Visit gpx.co/industries/agribusiness.

About the Author

Rod Swoboda

Rod Swoboda is a former editor of Wallaces Farmer and is now retired.

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