Editor’s note: The Farm Progress Show is Aug. 27-29 in Boone, Iowa. Visit FarmProgressShow.com.

Thousands of attendees are expected to stream into Boone for the 2024 Farm Progress Show. When they arrive, a hub awaits them at the heart of the showgrounds: the Farm Progress Show Hospitality Tent.

This multifaceted space is more than just a gathering point. It’s a blend of commerce, education and relaxation located on Central Avenue, between Fifth and Sixth streets.

Here is a sampling of what you can find under the tent:

Show merch galore. Step inside the Hospitality Tent, and you’re greeted by a wide display of apparel and merchandise. From branded T-shirts to hats and sweatshirts, attendees can stock up on official Farm Progress Show merchandise. Whether this is your first show or your 50th, these souvenirs are a great reminder of your experience.

Insights from experts. The Hospitality Tent is more than merchandise; it’s also a knowledge hub. Take a seat in front of the Main Stage, where industry experts share their insights. From Farm Futures market updates to the live taping of “This Week in Agribusiness,” these speakers delve into the latest trends and innovations. You’ll leave with fresh perspectives and actionable ideas.

Subscription updates. Farmers and agribusiness professionals rely on information — that’s why the Hospitality Tent houses a subscription center. Here, you can update your Farm Progress publication subscriptions, ensuring you stay informed long after the show ends. Chat with fellow subscribers, exchange tips and forge connections.

Visit Central Iowa. Beyond the showgrounds, central Iowa offers more exciting opportunities. The Hospitality Tent features a partnership with Visit Central Iowa. Want to explore the capital city of Des Moines or the quaint downtown of Ames? Chat with their travel experts to plan your post-show adventures.

Unwind and connect. Amid the hustle and bustle, the Hospitality Tent offers a place to take a break. Relax on the front porch while the kids play in the sandboxes. Strike up conversations with fellow attendees — you might meet a farmer from Brazil or an agriculture engineer from New York. It’s during these impromptu exchanges between visitors that the tent feels like a community.

Beyond the Farm Progress Show. As you relax, take a moment to learn about the broader Farm Progress company. Flip through its national and regional magazines, watch videos about its editors, and discover the organization’s rich history. From its humble beginnings in 1819 to its role in shaping modern agriculture, this corner of the tent celebrates the legacy and impact of Farm Progress.

Source: Farm Progress